Strategies, systems and support for neurodivergent creators and entrepreneurs. Together we write a better story.

Welcome to the Unmasked Playbook

Hello, and welcome to this, the second post for the Unmasked Playbook: a group dedicated to helping neurodivergent employees, entrepreneurs, creators and other members of our community who are trying to survive and thrive in a working environment that was not designed for the way our brains process information.

I am Paul Greystoke, fiction author (under the penname PJ Greystoke), entrepreneur and father to two amazing children. I am also AuDHD and have overcome many challenges to get where I am today. I started the Unmasked Playbook to share some of the answers I have found over the years and to benefit from the collective wisdom of our ever-growing community to find solutions to conquer some of the barriers many of us still struggle with. These posts combine the most up to date psychological research with practical lived experience from our members to provide a roadmap to success in the workplace.

This week: How sound can hinder – or help – neurodivergent employees, entrepreneurs and creators at work.

“Noise is not simply a matter of volume. Control, predictability, meaning and the task in front of us can determine whether sound supports a neurodivergent brain – or consumes the very capacity needed to work.”

The sound nobody else seems to notice

Do you work happily with music filling the room and then find a quiet tapping pen almost impossible to tolerate? From the outside, that can look inconsistent. If loud sound is acceptable, why should a much quieter one be a problem?

The answer emerging from research is that volume is only one part of the experience. Whether a sound is chosen or imposed, predictable or sudden, controllable or inescapable can matter just as much. So can its meaning and the kind of work we are attempting when it occurs.

For neurodivergent people like me, this is not merely about preference. Background speech, ringing telephones, music selected by somebody else, machinery, footsteps, a neighbour’s mid-day DIY, or the overlapping sounds of an open-plan office can compete for the same limited cognitive resources needed to remember, speak, decide and create. The work may still get done, but at a greater cost.

“Noise does not merely interrupt concentration. Sometimes it removes access to the part of the brain that knew what it was trying to do.”

That cost matters wherever work happens: in an office or school, behind a shop counter, inside a vehicle, at a kitchen table, in a studio or at a cafe. Even working alone or for yourself does not necessarily mean you have control of the environment around you.

Illustration of overlapping sound waves from phones, conversation and printers converging on one worker in an open-plan office.

When sound becomes cognitive load

Research into open-plan offices repeatedly identifies irrelevant speech, chatter and telephones as major sources of distraction. A 2023 review found that these sounds were among the most commonly reported problems in shared offices, affecting concentration, comfort and perceived productivity. It is important to note here that this is not exclusive to neurodivergent workers; background speech can disrupt working memory for almost anyone. But the consequences may be especially significant for people who already find filtering competing information difficult.

Autism and ADHD should not be collapsed into one explanation. Autism research points towards differences across several stages of auditory processing, including the difficulty some autistic people experience separating one voice from surrounding sound. ADHD research more often focuses on attentional control, inhibition and working memory: hearing the sound is not necessarily the problem; preventing it from capturing the attention may be.

Neither account is complete. Studies vary, individuals vary, and unfortunately for me, AuDHD has very little dedicated auditory research of its own. What we can say safely is that unwanted sound can consume processing capacity. Once that capacity is occupied, reading becomes harder, instructions disappear, speech may become less accessible and returning to an interrupted task takes additional effort, or in some cases can be impossible.

The importance of the task came through clearly in one community discussion. Chris (not his real name) described being unable to take in conversation while driving, even if the subject was fascinating. That is a useful reminder that sound tolerance cannot be separated from cognitive demand. Driving already requires continual visual scanning, decisions and motor responses; adding conversation may push some people beyond their available processing capacity. In safety-critical situations, the right strategy may be to reduce conversation and audio rather than trying harder to divide attention.

WHAT MAY HELP
Do not begin by asking whether you are “too sensitive.” Begin with the task. For one working week, note the sound, what you were doing, what happened to your performance and how long it took to recover. Patterns are often more useful than a single label. Employers can support this by treating concentration problems as an environmental-design question, not a character judgement.

Why control changes the experience

Longstanding experimental work on stress shows that unpredictable and uncontrollable noise produces greater strain than sound people can anticipate or stop. Even believing that escape is available can reduce the effect. This helps explain why self-selected music may be regulating while somebody else’s much quieter sound becomes unbearable.

Control is not simply an on-off switch. It includes knowing when a sound will begin, how long it will last, whether we can lower it, whether we are allowed to move, and whether asking for change will bring social consequences. An employee may technically be able to request a quieter desk yet fear being considered difficult. A home worker may own the room but have no control over neighbours, children, traffic or construction.

WHAT MAY HELP
Increase predictability even when noise cannot be removed. Give advance warning of alarm tests, construction, machinery or unusually busy periods. Agree quiet focus blocks. Allow someone to move before overload rather than after it. For solo workers, create a backup location or a short list of tasks that can still be completed when the preferred sound environment is unavailable.

ADHD: when more sound can mean more focus

Silence is often assumed to be the ideal condition for concentration. For some people with ADHD, it is not. A 2024 systematic review and meta-analysis of 13 studies involving 335 children and young adults found a small improvement in laboratory task performance when participants with ADHD or elevated attention difficulties heard white or pink noise. Participants without ADHD showed a small decline.

This finding is promising, but it is not a universal prescription. The studies were largely conducted with young people in controlled tasks, not adults completing a working day. One possible explanation is called stochastic resonance. In plain English, this is the idea that a small amount of background noise may sometimes make a weak brain signal easier to register. It remains a theory and has been challenged by newer research. I’ll keep you informed as this research progresses.

What do white, pink and brown noise actually mean?

The colour names sound scientific, but the basic idea is straightforward. They describe how a continuous sound spreads its energy across low and high pitches. They do not describe different treatments, and a colour that helps one person may irritate or overwhelm another.

Infographic-style illustration of six abstract soundwave patterns representing white, pink, brown, blue/violet, grey and green noise.

White noise: contains energy across the full range of audible pitches. Because our ears notice its higher frequencies strongly, it usually sounds like a bright hiss: radio static, a fan or steady shower spray. It can cover changing background sounds, but some people find it sharp or tiring.

Pink noise: reduces the energy as the pitch rises, giving more weight to the lower frequencies than white noise. It often sounds softer and more balanced, rather like steady rain, wind through trees or a distant waterfall. Pink noise has been studied alongside white noise in ADHD research, but the average benefit found was small and does not predict what any one adult will experience.

This research into pink noise did make me wonder though: some adult sound preferences may also have their roots in childhood. A child who repeatedly turns to the sound of rain, a fan, wind in the trees or another steady background sound during sleep, concentration or distress may gradually associate that soundscape with safety and regulation. What began as an instinctive or learned childhood coping strategy can therefore remain useful in adult working life, even if the person has never consciously identified it as such. There is a Christmas album my grandmother and parents used to play when I was a child. Hearing it now as an adult has a calming effect, can help reduce overwhelm and enable me to refocus on the task in hand.

Brown noise: places still more emphasis on low frequencies, producing a deeper rumble that may resemble heavy rainfall, distant thunder or the sound inside an aircraft. The name comes from Brownian motion, a scientific term for random movement; it is not a reference to the colour brown. It is popular in ADHD communities, but direct evidence for its effect on attention is currently much weaker than the online claims suggest.

Blue and violet noise: emphasise higher frequencies and therefore sound brighter, thinner and sharper than white noise. They are less commonly used for concentration and may be uncomfortable for people who are sensitive to high-pitched sound.

Grey noise: is shaped to compensate roughly for the way human hearing notices some pitches more easily than others. The aim is for the range to feel more evenly loud, although the result varies between recordings, headphones and individual hearing.

Green noise: does not have one widely agreed scientific definition. Online, the label is usually applied to nature-like sound with a strong middle-frequency range. Two tracks both called green noise may therefore sound quite different.

These descriptions are useful starting points, not precise promises about how a particular video or app will sound. What works for one may be considered intrusive to another. Experiment and see what works for you.

Speakers, headphones, recording methods and volume all change the experience too. Nature sounds and ambient music may perform a similar masking or regulating role, but they are not automatically examples of a particular noise colour. I can find the natural sound of rain lightly tapping my window soothing, but will often find the same sound when recorded rather irritating.

Music presents a similarly individual picture. A 2024 Communications Biology study found that music containing particular rapid amplitude modulations – very fast, deliberate rises and falls in volume – supported sustained attention differently depending on a listener’s attentional difficulties. That does not mean one engineered playlist will work for everyone. Familiarity, preference, stimulation level and task type all matter.

One finding is more dependable: lyrics tend to interfere with language-heavy work. Controlled research published in 2023 found that music with lyrics hindered verbal and visual memory and reading comprehension, while instrumental lo-fi music produced no credible improvement or impairment. A soundtrack that supports repetitive admin and office sounds may therefore obstruct writing, editing or reading.

What members of The Unmasked Playbook use in practice

I have replaced the names of our members with made up ones in this section to protect their identity and prevent any unwanted and accelerated rise to fame and stardom.

David Daniels (not his real name) uses the Calm app to play ambient music through noise-cancelling headphones and finds almost all other noise obstructive when he is concentrating. The combination matters: the headphones reduce unpredictable external input while the chosen track supplies a steady, controlled soundscape. It is not simply a matter of adding music; it is replacing unwanted sound with something predictable.

Mark Milner, a sonic artist and audio technician, gravitates towards modulated brown and pink noise, low- to mid-bass frequencies and slowly shifting drone music, usually with little speech or singing. This fits the task-based evidence better than searching for a universal playlist: low-frequency sound may feel less sharp, sparse vocals reduce competition with language, and gradual modulation can offer stimulation without abrupt interruption. These are personal observations, not proof that the same sounds will regulate everyone.

Susan Sorbet uses nature sounds such as rain, wind and water washing over pebbles. She also sometimes protects demanding concentration work for the night, when both the soundscape and the social demands are calmer. If changing hours is possible, timing can be as important as the audio itself. A reliable quiet period may reduce the amount of filtering the brain must perform before any chosen sound is added.

Flat-lay illustration of a personal sound and sensory toolkit: headphones, earplugs, a thumb stone, a pinecone and rosemary.

Susan also described regulating one sense through another: using rosemary or peppermint scent and holding a thumb stone, textured crystal or fir cone. This expands the idea of a sound menu into a sensory menu. A stable tactile object may give attention somewhere predictable to settle, while a chosen scent can become a grounding cue. These should be treated as individual experiments, not treatments. Strong fragrances can trigger headaches, asthma, allergies or sensory distress in other people, so scent is best kept personal and used only where it is safe and permitted.

Some members favour music labelled 432 Hz or 528 Hz. Research into frequency-specific music is emerging but claims of unique healing or attention-enhancing properties currently run ahead of the evidence. A 2026 study found that listening to music at these frequencies produced different measurable changes in the students’ bodies but did not improve their performance on an attention test.

If a particular track helps, use it; the useful features may include its tempo, timbre, repetition, familiarity and personal associations as well as its tuning. Judge it by its effect on the task and on your nervous system.

TRY A TASK-BASED EXPERIMENT
Test three conditions on the same kind of task: quiet, instrumental music and one steady noise colour at a comfortable volume. Compare the quality of the work, not only how productive you felt. If the sound causes discomfort, ringing, increased agitation or makes it harder to notice something important, stop or lower it. Keep lyrics away from reading and writing until you know they do not interfere. Use sound as an optional working tool, never as a replacement for established ADHD treatment or professional advice.

Autism: when ordinary sound becomes overload

For many autistic workers, the central problem is not insufficient stimulation but excessive, layered or unpredictable input. No individual sound needs to be particularly loud. Conversations, ventilation, footsteps, printers, telephone alerts and movement can combine until the environment demands more processing than is available.

Illustration of a figure in a protective posture surrounded by dense, overlapping sound waves representing sensory overload.

At that point, the effect is not limited to annoyance. Concentration may collapse. Speech can become harder. Irritability may rise as the nervous system attempts to protect itself. Some people withdraw or shut down; others continue to mask the distress until they reach home, where the delayed cost becomes visible. Years of teaching in a secondary school before I was diagnosed outlined this very point. I would often come home, close the curtains and block out as much sound and stimulation as possible while I lay down and tried to calm my elevated heart rate.

Noise-reducing technology is one practical response, but the direct research is still small. A study of noise-attenuating headphones in autistic children with auditory hypersensitivity found reductions in physiological signs of sympathetic activation. That supports the experience as more than a subjective preference, but it does not justify claiming that headphones are a proven solution for every autistic adult at work.

Some autistic people are also sensory-seeking or less sensitive to sound. Others may move between seeking and avoiding depending on fatigue, stress and the task. A quiet room imposed on everybody can be as unhelpful as office-wide music.

WHAT MAY HELP
Offer choices: noise-cancelling headphones, earplugs, a quieter desk, a low-stimulation room, remote or flexible hours, and advance warning of unavoidable sound. Do not insist that one adjustment suits every autistic person. Review what works, because tolerance can change with cumulative stress and burnout.

AuDHD: wanting stimulation and protection at the same time

AuDHD can create an awkward tension. The ADHD side may seek stimulation to begin or sustain a task, while the autistic side may become overwhelmed by the same input. That is not hypocrisy or inconsistency. It may simply mean that the useful level and type of stimulation has a narrow window – and that the window moves.

Split illustration showing energetic sound waves on one side and calm, muted waves on the other, with a figure balanced between them.

The sound that starts a task may not be the sound that completes it. Fast music might generate enough momentum to begin an administrative job, while instrumental ambience is better once attention has settled. Creative thinking may benefit from a moderate hum, while precise editing needs near silence.

Susan’s approach illustrates that flexibility. At times she invites predictable sound and balances it with touch or scent; when that is not enough, she uses earplugs or filtered ear devices to reduce the world around her. The aim is not to remain loyal to either stimulation or silence. It is to match the input to the task and to the capacity available on that particular day.

BUILD A SOUND MENU
Instead of searching for one perfect soundtrack, choose options by function: activation, sustained focus, verbal work, repetitive admin, emotional regulation and recovery. Include silence as one option rather than treating it as the default. On difficult days, lower the number of simultaneous inputs before lowering your expectations of yourself.

When the noise is social

While reading this research, I found myself thinking about client meetings. An hour could contain ten minutes of useful work and fifty minutes covering a dog’s name, a child’s favourite food, petrol prices, politics and almost anything except the reason we were meeting. I understood that small talk was expected, but I experienced it as something imposed upon the task.

This led me to an idea: small talk can sometimes function as social noise. It is information we did not choose, cannot easily control and are not permitted to ignore.

This is a connective insight rather than an established scientific finding. No study located for this article has tested small talk using the same experimental methods used for unwanted noise. However, adjacent research helps explain why the comparison may feel accurate.

Relevance theory suggests that conversation becomes harder when two people have different assumptions about what information matters. To the client, talking about family or petrol may not be pointless at all: it may be performing relational work by establishing warmth and trust. To the autistic professional, the meeting may have an informational purpose: define the problem, exchange what is needed and reach a decision.

Neither person is necessarily communicating badly. They are judging signal and filler by different rules. Research associated with the double empathy problem supports the broader idea that communication difficulties can arise from a mismatch between neurotypes rather than a one-sided autistic deficit.

Small talk also demands more than passive tolerance. The listener must help produce it: generate questions, display interest, monitor tone, choose the right moment to respond and judge when it is safe to return to the agenda. It can therefore become both unwanted input and compulsory performance.

Illustration of two people talking, with many cluttered speech-bubble sound waves around one figure and a single clear wave set apart.

The Unmasked Playbook community responses also show why one description cannot fit everybody. Rowena Right enjoys brief exchanges with dog walkers, cashiers and neighbours but finds longer small talk draining. Wilfred West tends to answer: “How are you?” literally, exposing the hidden convention that the question often asks for a ritual rather than a full report on his actual feelings. Carol Cole needs context and time before she can simply chat and may withdraw when an unstructured visit feels overwhelming or carries the fear of saying the wrong thing. Duration, purpose, predictability and the possibility of leaving all change the demand.

I recognise the value of a very short, stable script. A security guard at a shop I visit regularly and I always have exactly the same exchange. He asks whether I am all right; I say that I am and ask him the same; he replies, “Champion, man. Champion.” My daughter once observed that we seemed to get on well. We do – as well as that relationship needs to. The exchange works because it is friendly, brief and predictable. If he ever departed from the script, I am not entirely sure what I would do.

“Small talk can be the social equivalent of unwanted background noise: information you did not choose, cannot control and are not permitted to ignore.”

WHAT MAY HELP
Share an agenda and a clear finish time before meetings. Put informal conversation inside a predictable boundary rather than allowing it to occupy the entire session. Laura Lane suggested signalling another appointment at the outset (even if it is fictional); the most sustainable version is to state an honest time boundary and what the conversation must achieve. Accept written contributions before and after meetings. If scripts help, prepare an opening, a transition and a closing line, such as: “I want to make sure we cover what you need today – shall we move to the first item?” Susan learned to ask colleagues about familiar subjects such as dogs, holidays and weekends, but she was masking to avoid workplace penalties. Scripts should therefore be optional tools, not tests of warmth. Build recovery time after socially demanding meetings instead of booking them back-to-back.

Working for yourself does not remove the problem

Research on noise and neurodivergence is heavily weighted towards conventional employees. Direct peer-reviewed evidence concerning neurodivergent entrepreneurs, freelancers and creators is remarkably thin. We should be honest about that gap rather than pretending that office studies examined writers working in cafes (as I have done) or business owners taking calls from home (as I also do).

Nevertheless, the practical problem is easy to recognise. Self-employment may remove one manager while introducing neighbours, family life, public workspaces, client calls and the financial impossibility of maintaining a dedicated studio. A creator can control the playlist but not the drilling next door. More apparent freedom does not always mean more actual control.

Creative work is especially vulnerable to interruption because ideas must be held and developed across time. A sound does not only steal the seconds in which it occurs; it can break the chain connecting one thought to the next. Research on interrupted work shows that people often compensate by working faster while feeling more stressed, frustrated and time-pressured.

WHAT MAY HELP
Match location to task. Reserve the most controllable environment for writing, editing, design or complex decisions. Keep portable tasks for noisy periods: scheduling, filing, image searches or routine administration. Prepare a portable sound kit with headphones, earplugs and downloaded audio so poor connectivity does not remove your backup. Protect a short reliable focus window rather than waiting for an entire perfect day.

The hidden social cost of asking for quiet

The sound itself is only part of the burden. Neurodivergent workers may also need to decide whether asking for help will make them appear antisocial, precious, uncooperative or unprofessional. Qualitative research on workplace masking describes people suppressing visible signs of overload in order to meet expectations, with consequences for mental and physical wellbeing.

Susan’s experience makes that cost concrete. Before becoming self-employed, she says that her lack of small talk with colleagues was repeatedly identified as an area requiring development and that it affected her annual bonus. After a grievance brought no resolution, she learnt to perform interest through a script. Her account illustrates how a workplace can reward visible social conformity rather than effective cooperation. An adjustment should reduce the need to mask, not merely teach somebody to imitate the expected ritual more convincingly.

Headphones can be misread as rejection. Moving away from colleagues can be interpreted as rudeness. A request to turn down music can be treated as an attempt to control everyone else. The result is that some people endure an environment until overload becomes impossible to hide – at which point their reaction, rather than the conditions that produced it, becomes the problem.

In the UK, ACAS, the public body that provides workplace advice, explicitly lists headphones, ear defenders, earplugs, quiet workspaces and noise-cancelling headphones among possible adjustments for neurodivergent workers. It also states that a worker does not need a formal diagnosis before support or reasonable adjustments are considered. Whether any particular adjustment is legally reasonable depends on the circumstances, but asking for a discussion is not asking for special treatment.

A USEFUL WAY TO MAKE THE REQUEST
Describe the barrier, the effect on the work and the adjustment you want to test: “Background conversations make it difficult for me to retain verbal information and complete concentration-heavy work. Could I use noise-cancelling headphones during focus periods and move to a quieter space for this task? I suggest we review it after four weeks.” Employers should record the agreement and review effectiveness rather than demanding that the person repeatedly justify the same need.

Create your personal sound profile

There is no validated intervention called a personal sound profile. However, occupational therapy’s established sensory-processing frameworks support the underlying idea that people differ in what they seek, notice, tolerate and avoid. Turning that principle into a practical record can help replace vague distress with usable information.

For several days, record four things: the task, the sound environment, the effect and the recovery consequence. Divide sounds into those that regulate, activate, distract and overwhelm. Then ask what changes when the sound is chosen, predictable, meaningful or controllable.

  • Regulating: sounds that settle your nervous system or help you recover.
  • Activating: sounds that help you begin, transition or maintain momentum.
  • Distracting: sounds that repeatedly capture attention but remain tolerable.
  • Overwhelming: sounds or combinations that impair speech, thought, regulation or functioning.

The purpose is not to diagnose yourself. Misophonia, hyperacusis, phonophobia, auditory-processing difficulties, sensory overload and ordinary irritation are not interchangeable terms. If reactions are severe, painful, trigger-specific or affecting daily life beyond ordinary distraction, seek appropriate professional assessment rather than relying on a social-media checklist. As I advise my girlfriend: Google, social media and AI is your friend… until it isn’t.

TURN THE PROFILE INTO A SYSTEM
Choose one change for each category: a recovery sound, an activation playlist, protection from a common distraction and an exit plan for overload. If employed, bring the task-and-impact evidence to an adjustment conversation. If self-employed, use it to design your diary and workspace rather than repeatedly blaming yourself when the environment and task are mismatched.

What employers can change without redesigning the building

Many helpful changes are inexpensive. The strongest approach is not to guess what every autistic or ADHD employee needs, but to create options and remove unnecessary social penalties for using them.

Cross-section illustration of a flexible office with a quiet room, a headphone desk zone and a flexible remote-work corner for neurodivergent employees.
  • Allow headphones during agreed focus periods where safety and the role permit.
  • Provide at least one quiet or low-stimulation space that is not treated as a punishment room.
  • Offer flexible seating away from kitchens, printers, doors and high-traffic routes.
  • Give advance warning of alarms, building work and unusually noisy activity.
  • Reduce unnecessary audio notifications and provide written versions of important instructions.
  • Protect concentration blocks and avoid scheduling demanding meetings back-to-back.
  • Give meetings a clear purpose, agenda and finish time, and do not treat limited small talk as poor teamwork when necessary work communication is effective.
  • Do not impose one office playlist or assume that silence suits everybody.
  • Ask what helps, trial it, and review it. Needs can change with the task and cumulative load.

A neuroinclusive workplace is not one silent room with a pair of headphones in it. It is a workplace that recognises environmental control as part of how people access their abilities.

The goal is not silence. It is choice and control.

Unfortunately, current research does not support a universal sound solution. White noise helps some people and hinders others. Music can activate, regulate or interfere. Headphones can provide relief but will not redesign a hostile workplace. Silence can be restorative, distracting or oppressive depending on the person and task.

The clearest principle is agency: greater choice over what we hear, when we hear it and how we can respond. For an employee, that may mean a reasonable adjustment. For an entrepreneur, it may mean building different environments around different kinds of work. For a creator, it may mean protecting the fragile conditions in which an idea can remain alive long enough to become something.

Research tells us what tends to work. Our community tells us what actually works in real life. The Unmasked Playbook exists to bring those two forms of knowledge together.

“Neurodivergent people do not necessarily need less sensory input. We need greater control over the sensory input we receive.”

Join the conversation

What is one sound most people barely notice that you find almost impossible to work through? And what sound do you actively rely on to concentrate, create or recover? Share your experience with The Unmasked Playbook community. While your experience is not a clinical study, it may help somebody else recognise and describe a need they have spent years trying to ignore.

About The Unmasked Playbook

The Unmasked Playbook offers strategies, systems and support for neurodivergent creators, entrepreneurs and people in the workplace. Paul Greystoke is an AuDHD author, creator and founder of the community. If you have found this useful and think being part of an active neurodivergent community then join us at the Unmasked Playbook here: The Unmasked Playbook Facebook group.

Research notes and further reading

This article is educational and does not provide medical or legal advice. Research concerning neurodivergent entrepreneurs and creators remains particularly limited; where workplace findings are applied to these groups, that extension is identified as a practical inference rather than direct evidence.

  1. de Oliveira, S. F. C., Aletta, F., & Kang, J. (2023). Self-rated health implications of noise for open-plan office workers: An overview of the literature. Building Acoustics. DOI
  2. Nigg, J. T., Bruton, A., Kozlowski, M. B., Johnstone, J. M., & Karalunas, S. L. (2024). Do white noise or pink noise help with task performance in youth with ADHD or elevated attention problems? Systematic review and meta-analysis. Journal of the American Academy of Child & Adolescent Psychiatry. PubMed
  3. Woods, K. J. P., et al. (2024). Rapid modulation in music supports attention in listeners with attentional difficulties. Communications Biology. Full study
  4. Souza, A. S., & Barbosa, L. C. (2023). Should we turn off the music? Music with lyrics interferes with cognitive tasks. Journal of Cognition. Full study
  5. Pfeiffer, B., et al. (2019). Effectiveness of noise-attenuating headphones on physiological responses for children with autism spectrum disorders. Frontiers in Integrative Neuroscience. Full study
  6. Poulsen, R., et al. (2024). How auditory processing influences the autistic profile: A review. Full review
  7. Pryke-Hobbes, A., et al. (2023). The workplace masking experiences of autistic, non-autistic neurodivergent and neurotypical adults in the UK. PLOS ONE. Full study
  8. Williams, G. L., Wharton, T., & Jagoe, C. (2021). Mutual (mis)understanding: Reframing autistic pragmatic ‘impairments’ using relevance theory. Frontiers in Psychology. Full study
  9. Crompton, C. J., et al. (2020). Neurotype-matching, but not being autistic, influences self and observer ratings of interpersonal rapport. Frontiers in Psychology. Full study
  10. Mark, G., Gudith, D., & Klocke, U. (2008). The cost of interrupted work: More speed and stress. CHI 2008. DOI
  11. Swedo, S. E., et al. (2022). Consensus definition of misophonia: A Delphi study. Frontiers in Neuroscience. Full study
  12. ACAS (updated 2025). Adjustments for neurodiversity: Reasonable adjustments at work. Official guidance
  13. Bozok, U. G., et al. (2026). Acute music-frequency exposure modulates salivary stress and neurotrophic markers in young adults: A randomised controlled trial. Brain and Behavior. PubMed
Listen to this post

Welcome to the very first blog for the Unmasked Playbook. Great to meet you, I’m Paul and under the penname PJ Greystoke I am an author, entrepreneur and also a taxi driver in those times when I need to supplement my income. I’m also Autistic and have ADHD.

The Unmasked Playbook - five tools for neurodivergent creators and entrepreneurs: Direction, Clarity, Reflection, Systems and Action

What Is The Unmasked Playbook?

I started the Unmasked Playbook because many neurodivergent creators and entrepreneurs – like me – are trying to build successful lives using advice that was never designed for the way our brains work.

I also wanted to create a safe space for our community to share ideas and experiences as well as share the problems and barriers we face. It is my hope that my research every week in these blog posts, combined with the collective wisdom and lived experience of our community, that we can all find strategies that allow us to push our creative businesses forward.

  1. None of us have to figure this out alone.
  2. Success shouldn’t require masking who you are.
  3. Creativity shouldn’t come at the cost of your wellbeing.

And together, we write a better story.

If you’d like to join our group as a creator or an entrepreneur then we’d love to have you. You can follow here or log onto Facebook and search for The Unmasked Playbook.

Rejection Sensitivity (RSD) and the Entrepreneur

Before I was diagnosed as autistic and ADHD, I spent years wondering why certain emotional experiences seemed to affect me so much more deeply than they appeared to other people.

  • A rejection email could derail an entire day (or more).
  • A negative comment could replay in my mind for hours weeks and months.
  • An awkward conversation could follow me for weeks.

At the same time, I was trying to build businesses, write novels, create content and navigate everyday life. The harder I pushed, the more I realised that traditional productivity advice didn’t account for the way many neurodivergent brains process emotion. This led to more frustration and an overwhelming feeling of inadequacy.

Neurodivergent person experiencing emotional overwhelm and RSD, surrounded by intrusive thoughts like

The Problem: When One Emotional Event Derails Everything

Have you ever experienced something like this?

  • A negative comment on social media.
  • A difficult conversation.
  • A rejection email.
  • An argument with someone you care about.
  • Feeling excluded.
  • Receiving criticism.
  • Making a mistake.
  • Losing a client.
  • Receiving a poor review.
  • Having a creative idea dismissed.

Objectively, the event might seem relatively small. Yet hours, days or even weeks later your brain is still replaying it.

You want to work.
You want to create.
You know exactly what needs doing.

But your attention keeps returning to the emotional impact. Many neurodivergent creators describe feeling trapped in a cycle of rumination, emotional overwhelm and mental paralysis.

The consequences can be significant:

  • Missed deadlines.
  • Abandoned projects.
  • Lost opportunities.
  • Increased anxiety.
  • Reduced confidence.
  • Creative burnout.
  • Business stagnation.
  • Financial consequences.

For neurodivergent creators and entrepreneurs, this isn’t simply frustrating. It can directly affect our ability to build careers, businesses and live creative lives. And because many of us work independently, we often don’t have the same support structures available to us as people working in traditional environments.

What begins as a difficult emotional moment can quickly become a productivity problem.
Then a confidence problem.
Then a business problem.
Then a wellbeing problem.

Understanding why this happens is the first step toward changing it.

Split brain diagram showing Creative Brain versus Survival Mode - how threat detection shuts down creativity in neurodivergent people

Why Does RSD Happen?

I wish I could say there was a single explanation. However, research suggests several overlapping factors may contribute.

The good news?

Once we understand what’s happening, we can begin responding differently.

Rather than blaming ourselves.
Rather than assuming we’re lazy.
Rather than believing we’re broken.

We can start building strategies that work with our brains rather than constantly fighting against them.

Rejection Sensitive Dysphoria (RSD) – The Research

Although Rejection Sensitive Dysphoria is not currently recognised as an official diagnosis, many ADHD specialists use the term to describe an intense emotional response to perceived rejection, criticism or failure.

What feels like a minor setback to one person may feel devastating to another.

This doesn’t mean you’re weak.
It doesn’t mean you’re overreacting.

It means your nervous system may be responding with a level of intensity that makes it difficult to disengage from the experience. For creators and entrepreneurs, whose work is constantly being evaluated, this can become particularly challenging.

Every review, sales result, submission and feedback from a friend, family member or colleague can feel deeply personal. And because creative work often reflects something meaningful about us, criticism can feel like criticism of the self rather than criticism of the work.

The distinction matters, but when emotions are running high, that distinction often disappears.

Autistic Perseveration and Sticky Thinking

Many autistic people experience what psychologists sometimes describe as perseveration.

In simple terms:

Thoughts become sticky and the brain keeps returning to the same subject long after it has stopped being useful. If that subject happens to involve embarrassment, criticism or conflict, it can become difficult to think about anything else.

While other people may move on relatively quickly, autistic individuals may continue processing the event long afterwards.

This isn’t a character flaw.
It’s simply a different cognitive style.

The same tendency that allows deep focus, pattern recognition and intense special interests can sometimes make emotionally significant experiences difficult to release.

Your brain isn’t malfunctioning.
It’s doing what it naturally does.

The challenge is learning how to redirect it.

Threat Detection and Survival Mode

When something feels threatening, the brain shifts resources away from creativity and toward protection. The amygdala—often described as the brain’s alarm system—is activated.

When this happens:

  • Focus narrows.
  • Creativity decreases.
  • Problem-solving suffers.
  • Productivity drops.
  • Risk-taking becomes harder.

It may feel like it, but your brain isn’t trying to sabotage you. It’s trying to protect you.

The problem is that the brain doesn’t always distinguish between physical threats and emotional ones. But think about it logically:

A rejection email in itself cannot physically harm you.
A negative comment in itself cannot physically harm you.

Yet your nervous system may still react as though a threat has been detected. And when survival mode is active, creativity often takes a back seat.

Understanding this can be incredibly liberating.

Because it means the problem isn’t a lack of discipline.

The problem is often a nervous system doing exactly what it evolved to do.

The goal isn’t to fight it.
The goal is to learn how to regulate it.

Why “Just Get On With It” Doesn’t Work

One of the most common pieces of ‘advice’ neurodivergent people receive is:

“Just stop thinking about it.”
Or:
“Don’t let it bother you.”
Or:
“Move on.”

Or my particular favourite:

“Years ago autism wasn’t even a thing and we did just fine. We had a problem and we dealt with it.”

If it were that easy, most of us would already be doing it.

The reality is that emotional regulation isn’t simply a matter of willpower. In fact, research suggests that suppressing emotions often makes them stronger.

Imagine actively trying not to think about a spider, slowly getting bigger and bigger.

The harder you try not to think about it, the more your attention returns to it.

Emotions often work in a similar way. The goal isn’t to force yourself not to feel.
The goal is to acknowledge what you’re feeling, process it, and gradually redirect your attention.

Why?

Because fighting your brain is rarely as effective as understanding it.

Sorry about the spider reference, by the way. I’m a horror writer so that’s my natural go to.

Many neurodivergent creators and entrepreneurs spend years trying to overpower their nervous systems.

Trying harder.
Pushing harder.
Forcing productivity.
Beating themselves up when they struggle.

But consider: In your life, when has self-criticism led to sustainable focus?

It usually creates more stress, which then leads to more overwhelm.

The goal isn’t perfection.
The goal is progress.

And progress begins with understanding what actually helps.

Creator working alone in a dark room while supportive friends arrive at the door - the importance of community for neurodivergent entrepreneurs

What Experts Recommend for RSD

I’d love to hear what has worked for our community at the Unmasked Playbook, but in the meantime, the following approaches are supported by psychological research and are commonly recommended by therapists, coaches and neurodivergent specialists.

Before you read on, remember:

Not every strategy works for every person, and that’s okay. We are all individual after all. But together they provide a toolkit worth experimenting with.

Think of them as options rather than rules and the goal is to discover which combination works best for you.

1. Name What You’re Feeling

Psychiatrist Dr Dan Siegel popularised the phrase:

“Name it to tame it.”

Research suggests that accurately identifying emotions can reduce activity in emotional processing centres of the brain.

Many of us describe ourselves as:

“Overwhelmed.”

But overwhelm isn’t actually an emotion. It’s often a collection of emotions, so being more specific. Ask:

What exactly am I feeling?

Possible answers might include:

  • Rejected
  • Embarrassed
  • Disappointed
  • Ashamed
  • Angry
  • Afraid
  • Lonely
  • Frustrated
  • Powerless

Specificity creates clarity, and clarity often reduces intensity.

When we can identify what we’re feeling, we gain a greater sense of control over it.

2. Move Your Body

Exercise is one of the most consistently supported interventions for emotional regulation.

This doesn’t mean running a marathon. It could be:

  • A walk around the block.
  • Stretching.
  • Dancing.
  • Going to the gym.
  • Gardening.
  • Cleaning.
  • Swimming.
  • Cycling.

Movement changes physiology. It reduces stress hormones and helps regulate the nervous system. It creates a shift in state.

Many neurodivergent creators describe movement as helping them “unstick” their thoughts. So, if your brain feels trapped in a loop, movement is often one of the fastest ways to interrupt it. That’s why some people think more clearly while walking than while sitting.

Others find repetitive movement calming. I know I do.

Experiment and find what works for you. I should also add to this that we are habitual creatures and will often resist this option because overwhelm, as devastating as it is, is familiar and as such changing state means diving into the unknown – so take small comfortable steps.

3. Externalise The Thought

One of the reasons emotions become overwhelming is that everything remains trapped inside our heads. Professor Steve Peters (The Chimp Paradox) suggests externalising those emotions either by talking about them or writing it down creates distance and actually engages a different part of our brain, a part more geared toward logical steps to understand the emotion and deal with it without overwhelm (this is one of the reasons talking therapies exist, by the way).

As I’m a writer I’ll focus on writing things down:

Try asking yourself:

  • What happened?
  • Why did it upset me?
  • What am I afraid this means to my business / life?
  • What evidence supports that conclusion?
  • What evidence challenges it?

You don’t need a perfect journal or a sophisticated system. A notebook, phone or scrap of paper will do.

Many people discover that the story they’re telling themselves is often far harsher than reality. Putting thoughts on paper allows us to examine them more objectively and once they’re outside our heads, they often become easier to manage.

4. Borrow Someone Else’s Perspective

A technique sometimes referred to as self-distancing involves imagining the situation happened to somebody else.

Ask yourself:

“If this happened to my best friend, what advice would I give them?”

Most people are surprised by the answer.

We often extend compassion to others far more readily than we extend it to ourselves. Imagine a friend received the rejection you’re struggling with.

Would you tell them:

You’re a failure or any of the awful things you tell yourself?

Probably not (I hope).

More likely you’d offer perspective, encouragement, context and hope.

Try extending some of that same compassion to yourself.

5. Create A Refocus Ritual

Many successful neurodivergent creators develop rituals that help signal a change of state.

Examples might include:

  • Making a coffee.
  • Lighting a candle.
  • Listening to a specific playlist.
  • Going for a ten-minute walk.
  • Using a favourite scent.
  • Tidying a workspace.
  • Putting on noise-cancelling headphones.

The ritual itself isn’t magic, but what matters is consistency. Over time, your brain begins to associate that ritual with focused work. It becomes a bridge between emotional processing and productive action.

Many athletes use rituals. Many performers use rituals. Many writers use rituals (I have John Lennon and the Beatles for such times).

There is no reason neurodivergent creators can’t do the same.

6. Work On The Smallest Possible Task

Executive dysfunction often becomes worse when emotions are running high. This is why large tasks suddenly feel impossible. Writing this blog is one for me. As it’s the first I have thoughts running around in my head like:

What if it doesn’t help people?
What if everyone hates it?
Am I deluded in thinking I can help? I am AuDHD myself, after all.

So, instead of asking:

“How do I finish my novel?”

Ask:

“What is the smallest useful thing I can do right now?”

For me, it might be:

  • Write 50 words.
  • Reply to one email.
  • Outline one scene.
  • Schedule one social media post.
  • Spend five minutes organising a project.
  • Open the document.
  • Write a single sentence.

Momentum often follows action, but action rarely follows overwhelm. The smaller the task, the easier it becomes to start. And once you’ve started, continuing often feels easier than expected.

The Neurodivergent Refocus Framework - six steps: Name the emotion, Move your body, Externalise, Distance, Ritual, Take tiny action

The Neurodivergent Refocus Framework

So to sum up: When you’re struggling after an emotional setback you might try:

Step 1
Name the emotion.

Step 2
Move your body.

Step 3
Externalise the thought.

Step 4
Borrow another perspective.

Step 5
Use a refocus ritual.

Step 6
Take the smallest possible action.

You don’t need to feel perfect before moving forward.
You don’t need to completely eliminate the emotion.
You don’t need to wait until motivation returns.

You only need enough momentum to take the next step… and then the next one.

Many successful creators and entrepreneurs don’t succeed because they never get overwhelmed. They succeed because they develop systems that help them move forward even when they do.

This means that:

  • The goal isn’t becoming immune to emotional setbacks.
  • The goal is becoming better equipped to recover from them.

A Quick Reality Check

No strategy works every time.
No framework eliminates every difficult day.
No system makes you perfectly productive.

And that’s okay.

The purpose of these tools isn’t perfection, it’s resilience.

Some days you’ll bounce back quickly. Other days you’ll need more time.

Neither makes you a failure.

What matters is that you keep coming back. Because every time you return to your work, you’re proving that a difficult moment doesn’t define you. Your life story is yours to write and every chapter can be a new beginning.

Let’s start building a life that works with your brain rather than constantly fighting against it.

Same feedback received very differently - one person says No big deal while another experiences it as devastating and overwhelming, illustrating Rejection Sensitive Dysphoria

We’d Love To Hear From You at the Unmasked Playbook

If you’re a neurodivergent creator looking for more content like this, you can explore all our posts on the Unmasked Playbook blog.

Have you ever struggled to refocus after an emotional setback? What has helped?

  • Exercise?
  • Journaling?
  • Therapy?
  • Music?
  • AI tools?
  • Meditation?
  • A personal routine?
  • Something completely different?

Share your experiences in the comments or come join our Facebook community by clicking here or simply searching for the Unmasked Playbook.

Your insight might be exactly what somebody else needs today.

About PJ Greystoke

PJ Greystoke (me) is an autistic and ADHD author, entrepreneur and creator based in the United Kingdom and he occasionally writes about himself in third person.

His work explores creativity, storytelling, productivity and the unique challenges faced by neurodivergent people building businesses and creative careers.

Through The Unmasked Playbook, he combines psychological research, practical systems and lived experience to help neurodivergent creators build sustainable lives that work with their brains rather than against them.

When not writing about neurodivergence, he writes speculative fiction and psychological horror, including the Timor universe and Professor Tempus and the Trouble with Time Travel.

Further Reading & Research

The ideas discussed throughout this article draw on a combination of psychological research, clinical practice and lived experience.

If you’d like to explore these topics further, the following resources are excellent starting points:

Emotional Regulation
Dr Dan Siegel
Website: https://drdansiegel.com

Known for the concept: “Name it to tame it.” His work explores emotional regulation, interpersonal neurobiology and how the brain processes experience.

ADHD and Emotional Dysregulation
Dr Russell Barkley
Website: https://russellbarkley.org

One of the world’s leading ADHD researchers. His work focuses heavily on:

  • Executive functioning
  • Self-regulation
  • Emotional management
  • ADHD across the lifespan

Autism and Masking
Dr Devon Price
Website: https://drdevonprice.substack.com

Author of Unmasking Autism. His work explores autistic masking, burnout, identity and authentic self-expression.

Understanding The Autistic Brain
Dr Temple Grandin
Website: https://www.templegrandin.com

Author of The Autistic Brain. Provides valuable insights into autistic cognition, strengths and challenges.

Cognitive Behavioural Therapy (CBT)
NHS Overview: nhs.uk/mental-health/cbt
American Psychological Association: apa.org

Relevant research topics include cognitive distancing, rumination, emotional regulation, thought reframing and self-distancing techniques. Many of the strategies discussed in this post have roots in evidence-based CBT practices.